SANTASTIC SEASONING

Creating Structure for Sharper Content

A startup looking to grow brand awareness and customer loyalty needed clearer messaging, stronger content structure, and a more consistent brand presence under a tight timeline. We developed a storytelling framework and content system that brought clarity to their messaging, strengthened their presence, and helped generate meaningful audience engagement.

SANTASTIC SEASONING

Creating Structure for Sharper Content

A startup looking to grow brand awareness and customer loyalty needed clearer messaging, stronger content structure, and a more consistent brand presence under a tight timeline. We developed a storytelling framework and content system that brought clarity to their messaging, strengthened their presence, and helped generate meaningful audience engagement.

SANTASTIC SEASONING

Creating Structure for Sharper Content

A startup looking to grow brand awareness and customer loyalty needed clearer messaging, stronger content structure, and a more consistent brand presence under a tight timeline. We developed a storytelling framework and content system that brought clarity to their messaging, strengthened their presence, and helped generate meaningful audience engagement.

Hands holding a smartphone displaying a social media profile and photo grid

AUDIT & OPPORTUNITY FRAMING

We evaluated existing content to pinpoint where the brand was losing clarity and opportunities for stronger consistency in messaging and visuals.

AUDIT & OPPORTUNITY FRAMING

We evaluated existing content to pinpoint where the brand was losing clarity and opportunities for stronger consistency in messaging and visuals.

Collage of colorful graphic design portfolio pages with logos, layouts, and a color wheel
Tone of voice dimensions graphic
Competitive landscape slide with brand logos above and rows of product jars and bottles below on a white panel.

BRAND + SOCIAL STRATEGY

A brand and social strategy defined content pillars and refined the visual and verbal identity to create alignment and differentiation.

BRAND + SOCIAL STRATEGY

A brand and social strategy defined content pillars and refined the visual and verbal identity to create alignment and differentiation.

Green-and-purple seasoning packaging with illustrations and a small photo of people smiling outdoors

BRAND ACTIVATION

The strategy was implemented on Instagram to create a more cohesive and elevated digital presence that strengthened recognition and engagement.

BRAND ACTIVATION

The strategy was implemented on Instagram to create a more cohesive and elevated digital presence that strengthened recognition and engagement.

Collage of purple-and-white product and marketing mockups with photos, cards, and packaging on a tilted layout
Dark teal marketing graphic: “High-Intent Audience Growth,” 2.2x follower increase, +77 new followers in under 2 months
Conversion rates infographic on teal background: 19.2% organic and 23.3% paid.
Hands holding a smartphone displaying a product page for a white herbal supplement container.
Hands holding a smartphone displaying a product page for a white herbal supplement container.

More Projects

Person holding a silver microphone with orange cable, seated at a table against a blurred background.
Two coworkers reviewing a document at a desk in a bright office with a laptop and plant.
Golf club near a yellow golf ball on green turf, with a blurred shoe in the background